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B2B experience at the very heart of marketing transformation

14+ Years

About

Cupolo - Buisness Growth.  CVonnecting Brands with Buyers.  Paul.
B2B buyers have evolved. They no longer just purchase, they subscribe to your values, the brand experience you offer as well as product & pricing fit. They want trusted partnerships, not just suppliers.
 
At the same time, marketing teams can very often fumble their way without the right up-front investment to understand their customer’s, building emotional connections, telling your story and optimising engagement throughout the buyer and customer journey.
 
Cupolo’s passion is to help you grow your business, enabling you to build strong relationships with your customers and to attract new prospects that drives revenue and loyalty. We help you to emotionally align your offer and values in ways that always resonate, that builds long-lasting relationships and drives digital revenue.

Who do we help?

Our service is designed for start-up entrepreneurs and scale-up organisations looking to get the foundational elements of targeted marketing in place from the very start – you have a product, you know your target market, let’s help you tell your story to drive demand.
 
It’s also for marketing, product or category managers who need to revisit already-established personas. The world is changing rapidly. Our buyers are changing. If you’re relying on what you’ve done for the past few years to drive demand, it’s not necessarily going to work for the next five. Change, adapt, or your competitors will swallow you up!

Before you spend a single pound ordollar or euro on your next campaign,don’t waste money and invest aligningyour offer and values in a way thatresonates with your core target audiencesthat drives revenue and performance.

Certifications

Gaming, Betting, Fiserv, Technology, Manufacturing, Sports

Cross-industry experience

Chat strategy

Lead nurturing strategy

Buyer persona audit & refresh

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Buyer personas

Lead nurturing strategy

Customer journey planning

Content planning

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Chat strategy

ABM

Digital media planning & execution

Campaign messaging & creative

Customer journey plannning

Buyer personas

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Marketing automation optimisation (Eloqua)

Buyer personas

Audience segmentation & personalisation strategy

Customer journey planning

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Nurturing & re-targeting strategy

Global preference management

Master marketing asset templates

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Tech stack investment strategy & optimisation

Campaign planning & performance analysis

Lead nurturing

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Lead nurturing strategy

Customer journey mapping

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Strategic account planning

Territory GTM

Persona messaging & outreach

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