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![Cupolo - Business Growth. Connecting Bracnds with Buyers. Logo header.](https://static.wixstatic.com/media/c2f67e_9b7d8545019944238d582050058eb67d~mv2.gif)
B2B experience at the very heart of marketing transformation
About
![Cupolo - Buisness Growth. CVonnecting Brands with Buyers. Paul.](https://static.wixstatic.com/media/c2f67e_531cd7b767d44cc3ad25bca66cc7891b~mv2.png/v1/fill/w_80,h_119,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/cupolo-paul-bw1.png)
B2B buyers have evolved. They no longer just purchase, they subscribe to your values, the brand experience you offer as well as product & pricing fit. They want trusted partnerships, not just suppliers.
At the same time, marketing teams can very often fumble their way without the right up-front investment to understand their customer’s, building emotional connections, telling your story and optimising engagement throughout the buyer and customer journey.
Cupolo’s passion is to help you grow your business, enabling you to build strong relationships with your customers and to attract new prospects that drives revenue and loyalty. We help you to emotionally align your offer and values in ways that always resonate, that builds long-lasting relationships and drives digital revenue.
![](https://static.wixstatic.com/media/c2f67e_531cd7b767d44cc3ad25bca66cc7891b~mv2.png/v1/fill/w_80,h_119,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/cupolo-paul-bw1.png)
Who do we help?
Our service is designed for start-up entrepreneurs and scale-up organisations looking to get the foundational elements of targeted marketing in place from the very start – you have a product, you know your target market, let’s help you tell your story to drive demand.
It’s also for marketing, product or category managers who need to revisit already-established personas. The world is changing rapidly. Our buyers are changing. If you’re relying on what you’ve done for the past few years to drive demand, it’s not necessarily going to work for the next five. Change, adapt, or your competitors will swallow you up!
Certifications
![](https://static.wixstatic.com/media/c2f67e_d7392326de8c4f6c9232e9902ceea613~mv2.png/v1/fill/w_49,h_69,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/c2f67e_d7392326de8c4f6c9232e9902ceea613~mv2.png)
![](https://static.wixstatic.com/media/c2f67e_f7439e5078884383b161465d2183b07b~mv2.jpeg/v1/fill/w_147,h_208,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/c2f67e_f7439e5078884383b161465d2183b07b~mv2.jpeg)
![](https://static.wixstatic.com/media/c2f67e_5ca9ee7bbe7347d4a02af39761eb9b88~mv2.png/v1/fill/w_49,h_69,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/c2f67e_5ca9ee7bbe7347d4a02af39761eb9b88~mv2.png)
Gaming, Betting, Fiserv, Technology, Manufacturing, Sports
Cross-industry experience
Chat strategy
Lead nurturing strategy
Buyer persona audit & refresh
![Cupolo - Interion Logo](https://static.wixstatic.com/media/c2f67e_faf19a7587f24d399f095c35697ddeda~mv2.png/v1/fill/w_49,h_15,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/cu-logo2.png)
Buyer personas
Lead nurturing strategy
Customer journey planning
Content planning
![Cupolo - Ideto Logo](https://static.wixstatic.com/media/c2f67e_a38f9e1b452a45f68436675c0949f22f~mv2.png/v1/fill/w_49,h_15,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/cu-logo-1.png)
Chat strategy
ABM
Digital media planning & execution
Campaign messaging & creative
Customer journey plannning
Buyer personas
![Cupolo - Rockwell Automation Logo](https://static.wixstatic.com/media/c2f67e_21e79b9b839245c3ac5d47e928bb9f68~mv2.png/v1/fill/w_49,h_15,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/cu-logo6.png)
Marketing automation optimisation (Eloqua)
Buyer personas
Audience segmentation & personalisation strategy
Customer journey planning
![Cupolo - Sportingbet Logo](https://static.wixstatic.com/media/c2f67e_704566bb87de4e8da94130f7ebe1ff00~mv2.png/v1/fill/w_49,h_15,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/cu-logo8.png)
Nurturing & re-targeting strategy
Global preference management
Master marketing asset templates
![Cupolo - Euler Hermes Logo](https://static.wixstatic.com/media/c2f67e_5d498e569c484825bbc3ca1c9a9ef267~mv2.png/v1/fill/w_49,h_15,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/cu-logo3.png)
Tech stack investment strategy & optimisation
Campaign planning & performance analysis
Lead nurturing
![Cupolo - UI Path Logo](https://static.wixstatic.com/media/c2f67e_b56826d5fd0f4e05829b786d83fec406~mv2.png/v1/fill/w_49,h_15,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/cu-logo-4.png)
Lead nurturing strategy
Customer journey mapping
![Cupolo - Aruba Logo](https://static.wixstatic.com/media/c2f67e_bcfc8ac19305425493a136da0a1ba2b5~mv2.png/v1/fill/w_49,h_15,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/cu-logo5.png)
![Cupolo - Oracle Logo](https://static.wixstatic.com/media/c2f67e_75afa04e27ae43bab3b3e366ab5216b0~mv2.png/v1/fill/w_49,h_15,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/cu-logo7.png)
Strategic account planning
Territory GTM
Persona messaging & outreach
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